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Go-GURT Reformulated With Natural Flavors & Colors, Without High-Fructose Corn Syrup

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By: Sean Moloughney

Editor, Nutraceuticals World

Newly reformulated Yoplait Go-GURT yogurt from General Mills, Minneapolis, MN, is hitting store shelves without high-fructose corn syrup, and with natural flavors and colors. The kid-friendly yogurt’s new, healthy ingredients are being promoted through an updated package design featuring the product’s improved recipe.
 
“Our consumers expressed their need for a product that doesn’t contain high fructose corn syrup for their kids and we listened and acted,” said Justin Conzemius, Yoplait associate marketing director. “For the past year, we have been working on a product that would achieve those goals, yet continue to deliver a product that kids found fun and delicious.”
 
“We know that sugar is a concern for parents and that parents desire more natural products,” said Melissa Haase, Yoplait research and development. “While there were hurdles with the new reformulation, we were also able to reduce the sugar by 1 gram and lower the calories from 70 to 60 calories per serving.”
 
A good source of calcium, Go-GURT yogurt contains at least 10% daily value of vitamin A and D. 

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